WhatsApp chatbot pricing in India is genuinely confusing — platform fees, agent seats, conversation markups, AI add-ons, integration fees. This is the 2026 reality check, with real platform fees, Meta conversation charges, and the total annual cost for a typical SMB sending 30,000 conversations a year.
How WhatsApp chatbot pricing actually works
Three layers stack on top of each other:
- Platform fee — what the provider (WATI, Interakt, AiSensy, Gallabox, WappBlaster) charges for the dashboard, chatbot builder and shared inbox.
- Per-agent / per-seat fee — some providers charge extra for each support agent that logs in.
- Meta conversation charges — Meta’s own per-conversation rates (marketing, utility, authentication, service). Some providers add a markup of 10–40% on top.
India pricing comparison 2026
For a typical SMB: 1 number, 3 agents, 30,000 conversations/year (mix of marketing + utility).
| Provider | Platform fee / yr | Meta markup | Typical total / yr |
|---|---|---|---|
| WATI | ~₹36,000–₹48,000 | 0–20% | ₹45,000–₹60,000 |
| Interakt | ~₹24,000–₹30,000 | 10–20% | ₹35,000–₹45,000 |
| AiSensy | ~₹18,000–₹24,000 | 10–20% | ₹28,000–₹36,000 |
| Gallabox | ~₹24,000–₹30,000 | 15–25% | ₹35,000–₹48,000 |
| WappBlaster | ₹7,999 (flat) | 0% | ₹7,999 + Meta at cost |
Hidden costs to watch for
- Per-agent fees — up to ₹500/agent/month after the first 2 agents.
- AI / chatbot add-on — some providers charge ₹2,000–₹5,000/month extra.
- CRM integration fee — ₹5,000–10,000 one-time on some plans.
- Onboarding / setup fee — can be ₹5,000–₹20,000 elsewhere; included free with WappBlaster.
- Markup on Meta conversation charges — biggest line item at scale.
Meta conversation rates India (2026, approximate)
- Marketing: ₹0.78 / conversation
- Utility: ₹0.115 / conversation
- Authentication: ₹0.115 / conversation
- Service: free within 24-hour customer service window
At 30,000 conversations/year (say 60% marketing, 40% utility), Meta cost ≈ ₹15,300. Add platform fee on top.
Get a written cost estimate for your volume
Book a 1:1 pricing call — we’ll send a written cost breakdown vs your current provider.
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